Precision Public Relations
Name/Title
Precision Public RelationsDescription
A compilation of writings done by public relations scholars and practitioners on various topics including defining public relations, influencing public opinion and researching the problem.Context
Ray Hiebert was a writer, editor, educator and specialist in the field of international communications. In this book, Hiebert discusses the importance of understanding one another and that public relations can aid us in that understanding. Hiebert highlights that in a democracy, public opinion is the ultimate law and public relations practitioners must interpret publics and public opinion and increasingly public relations can do so with precision.Category
Public Relations