Precision Public Relations

Book

-

Museum of Public Relations

Name/Title

Precision Public Relations

Entry/Object ID

2017.09.14

Description

A concise publication addressing precision and measurement in modern public relations practice, emphasizing research-based, data-driven approaches to PR planning and evaluation.

Context

Captures Hiebert's consistent career-long instincts for identifying and naming emerging shifts in how communication professions organized and legitimized their own practice.

Category

Public Relations

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Publisher

Longman

Date Published

1988

General Notes

Note

Softcover, 2 copies Under 100 pages

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

August 3, 2026