Principles of Publicity

Name/Title

Principles of Publicity

Description

About emerging publicity/PR profession as it moved from ad hoc press agentry toward more systematic principles and practice.

Context

An academic treatment of publicity principles and methods.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Glenn Quiett

Editor

Ralph Casey

Publisher

D. Appleton and Company

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1926

Notes

Pages: 420

Create Date

October 7, 2022

Update Date

July 21, 2026