Professional Public Relations and Political Power
Name/Title
Professional Public Relations and Political PowerDescription
Traces the decline of the old local "political boss" system and the rapid rise, over the preceding quarter-century, of professional public relations men as key shapers of political opinion and even determiners of policy.Context
The book captured a transitional moment in American politics. Written just as television was coming of age as a political tool, it documented how mass media and professional publicity techniques were displacing old-fashioned party machine politics with a more nationally-oriented, PR-driven approach to building candidates and shaping public opinion.Category
Public Relations