Promotional Feats
Name/Title
Promotional FeatsEntry/Object ID
2026.2.19Secondary Title
The Role of Planned Events in the Marketing and Communications MixDescription
The book draws on global examples from corporations (such as Coca-Cola) and nonprofit organizations to illustrate public relations’ role in shaping public opinion, addressing ethical concerns, and examining power dynamics, including the influence of social media and activism.Context
Public relations’ role in shaping public opinion.Category
Public Relations, Ethics and Persuasion, Campaign Strategy