Psychologie der Markenfrehuz, by Arnd Florack, Martin Scarabis and Ernst Primosch, in German
Name/Title
Psychologie der Markenfrehuz, by Arnd Florack, Martin Scarabis and Ernst Primosch, in GermanDescription
Explores how consumers process brand information and how businesses can optimize brand equity.Context
Consumer psychology and practical brand strategy.Category
Public Relations