Public Relations Writing Form & Style (2nd Edition)
Name/Title
Public Relations Writing Form & Style (2nd Edition)Description
Explains what makes PR writing distinct and covers the field's legal and ethical obligations. Includes core writing principles covering style and technique. It progresses to specific applied writing tasks like letters, emails, memos, reports, proposals, backgrounders, and media materials.Context
Used to train PR students and practitioners, distinguishing itself by pairing practical, trade-book-style guidance with the underlying principles and theories of public relations.Category
Public Relations