Public Communication Campaigns
Name/Title
Public Communication CampaignsDescription
Provide readers with a comprehensive and contemporary look into the field of public communication campaigns.Context
In the Fourth Edition, the volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability.Category
Public Relations