“Public Relations”
Name/Title
“Public Relations”Entry/Object ID
2014.06.02Description
Lays out the underlying philosophy of public relations, and the specific methods and practices for applying it.Context
Defines PR as a continuing process of social integration taking private and public interest in to account. Includes advice individuals and organizations sought from him professionally over four decades, the book covers both the theory and applied practice of the field he helped found.Category
Public Relations