Public Relations — A Challenge to the Graphic Arts

Book

-

Museum of Public Relations

Name/Title

Public Relations — A Challenge to the Graphic Arts

Entry/Object ID

1995.01.113

Description

Bernays evangelizes PR principles to a specific trade industry — here, the printing and graphic arts trade — encouraging them to apply modern public relations thinking to its own business and public image.

Context

A transcript of a talk Bernays delivered at the second session of the Printing and Advertising Clinics ("PAC"), held in the Gallery at 200 Sixth Avenue, New York City

Category

Public Relations

Acquisition

Accession

1995.01

Source or Donor

Edward Louis Bernays

Acquisition Method

Bequest

Source (if not Accessioned)

Edward Louis Bernays

Notes

Date Acquired: May, 1995

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Edward Louis Bernays

Publisher

General Printing Ink Corporation

Notes

Pages: 24 Date Published: April, 1940

General Notes

Note

Hardcover with Gold stamp: P A C April 16, 1940; The Second of Printing and Advertising Clinics

Created By

[email protected]

Create Date

February 7, 2020

Updated By

[email protected]

Update Date

July 29, 2026