Public Relations: A Primer for Business Executives

Book

-

Museum of Public Relations

Name/Title

Public Relations: A Primer for Business Executives

Description

Covers PR fundamentals and concludes with a chapter on digital-age PR, including internet and social media use.

Context

Bridges classical PR practice with the internet era.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Donald Grunewald

Editor

Giri Dua and Robert J. Petrausch

Publisher

iUniverse, Inc.

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

2008

ISBN

978-1-4401-0167-0

Location

* Untyped Location

4

General Notes

Note

Hardcover with dust jacket

Created By

[email protected]

Create Date

December 9, 2019

Updated By

[email protected]

Update Date

July 29, 2026