Public Relations and Management
Name/Title
Public Relations and ManagementDescription
To communicate information on management and to serve as a vehicle for the newest thoughts and ideas on management in the 1960s.Context
David Finn was a public relations executive and co-founder of Ruder Finn. Finn presents a realistic view of what public relations can and cannot do for a company and explains why. The purpose of this book is to help business executives understand as much as possible the dynamics of this relatively new management technique (public relations).Collection
David FinnCategory
Public Relations, Business