Public Relations and Religion in American History
Name/Title
Public Relations and Religion in American HistoryEntry/Object ID
2024.2.14Secondary Title
Evangelism, Temperance and BusinessDescription
The study of American public relations history that traces evangelicalism to corporate public relations via reform and the church-based temperance movement.Context
Margot Opdycke Lamme is an author and a professor of advertising and public relations at the University of Alabama. In this book, Lamme focuses on the growing field of public relations history alongside the heightened interest in religion and mass communication that investigates evangelical influences in America and elsewhere. Lamme also references important public relations pioneers Edward Bernays and Ivy Lee and historical time periods dating back as far as the mid-eighteenth century up until the twentieth century.Category
Public Relations