Public Relations and Survey Research
Name/Title
Public Relations and Survey ResearchEntry/Object ID
2025.11.7Secondary Title
Achieving Organizational Goals In A Communication ContextDescription
A guidebook on how to apply research in the problem-solving processes within the public relations field.Context
Dr. Edward J. Robinson was a public relations practitioner, behavioral scientist and director of the Training Development Centre. This book is a product of a grant made to Dr. Robinson in 1963 by the Foundation for Public Relations Research and Education, a nonprofit organization established by PRSA to foster, sponsor and conduct basic research and study in the field of public relations. This is the first book to apply the approaches, techniques and evaluation of survey research to public relations.Category
Public Relations