Public Relations Campaign Strategies
Name/Title
Public Relations Campaign StrategiesSecondary Title
Planning for ImplementationDescription
Designed to assist public relations professionals in planning effective PR campaigns.Context
This book is prepared for a junior, senior or graduate course in public relations campaign strategies. It also offers a how-to approach to planning the public relations campaign, the concerted effort on the part of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of research.Category
Public Relations