Public Relations: Concepts and Practices (2nd Edition)

Book

-

Museum of Public Relations

Name/Title

Public Relations: Concepts and Practices (2nd Edition)

Description

Covers topics like public relations counseling, corporate PR departments, ethical considerations, polling and public opinion measurement, consumerism, employee communications, and campaign evaluation.

Context

Continues Raymond Simon's textbook approach of pairing PR theory with real-world case studies and "mini-cases."

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Raymond Simon

Publisher

John Wiley & Sons

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1984

Notes

Pages: 442

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

July 21, 2026