Public Relations Counseling at Work
Name/Title
Public Relations Counseling at WorkDescription
Remarks of Chairman of the Board T.J. Ross and Associates, Inc., at Pace College Graduate School of Business Administration.Context
T.J. Ross was a public relations pioneer who handled the personal affairs of John D. Rockefeller, American Tobacco Company and Walter P. Chrysler. In his speech, Ross discusses the practical aspects of the business from his own counseling experience. Ross draws attention to the increased activity of public relations over the years at the time publication and essentials of counseling: total objectivity, forthrightness, a broad range of experience and an outside point of view uninfluenced by economic consideration related to our own relationship with the corporations.Category
Public Relations