Public Relations For Public Health And Social Good
Name/Title
Public Relations For Public Health And Social GoodEntry/Object ID
2026.2.15Description
A textbook that examines how public relations principles can advance public health and social goals, addressing topics such as promoting prosocial behavior, advocacy, and driving social change across nonprofits, government, and corporate sectors.Context
Brooke W. McKeever is a Professor and Chair of the Department of Advertising & Public Relations at the University of Alabama. This textbook is aimed at advanced students and professionals in public relations, health communication, and strategic communication, featuring research, practical applications and discussion questions.Category
Public Relations, Public Health