A reference textbook on marketing principles and tools within the subject of public relations
Context
Gerre Jones was a marketing, editorial and public relations consultant. "Public Relations for the Design Professional" is the third installment in a series of marketing reference books. The purpose of this book is to explain the role of public relations consultants , tools and techniques that can be used public relations professionals and to help the reader understand the function, role and place of public relations in a world that is oversaturated by media.