Public Relations for the Public Good

Book

-

Museum of Public Relations

Name/Title

Public Relations for the Public Good

Description

The structural mechanics of public relations, audience segmentation, messaging, media outreach, and behavioral tracking, have been the underlying drivers behind America's most vital social progress

Context

A unique historical analysis of American society, reframing major cultural shifts not as accidental happenings, but as the results of organized, strategic campaigns designed to alter public perception and behavior.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Shelley Spector

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Louis Capozzi

Editor

Shelley Spector

Publisher

Business Expert Press

Location

* Untyped Location

bookshelf Millburn

General Notes

Note

Softcover

Created By

[email protected]

Create Date

December 4, 2019

Updated By

[email protected]

Update Date

August 14, 2026