Public Relations Idea Book

Book

-

Museum of Public Relations

Name/Title

Public Relations Idea Book

Description

A catalogue of tactics in PR.

Context

Compiled and published in 1953 by the editors and contributors of Printers' Ink (a premier 20th-century marketing and advertising trade magazine). Bernays authored the book's historical introduction, using it to frame the tactical "ideas" within high-level communication theory.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Edward Louis Bernays

Publisher

Printer's Ink Editors and Contributors

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1953

Notes

Pages: 349

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 3, 2026