Public Relations In The Marketing Mix
Name/Title
Public Relations In The Marketing MixSecondary Title
Introducing Vulnerability RelationsDescription
A guide to leveraging public relations as an effective marketing strategy.Context
Jordan Goldman was a marketing communications director of Greenstone & Rabasca Public Relations.The book emphasizes building marketing strategies from a PR perspective, positioning public relations as a carefully calibrated communication tool that enhances the overall marketing mix. It also explores the challenges of selecting appropriate PR approaches and determining the types of PR a company requires.Category
Public Relations, Marketing