Public Relations Management by Objectives
Name/Title
Public Relations Management by ObjectivesDescription
The book introduces the "PR-MBO" model, covering trends toward managerial accountability, a systems approach to public relations, and conditions for setting clear objectives, using the analogy that goals provide the direction while objectives pinpoint the destination.Context
Applies Peter Drucker's management-by-objectives framework specifically to public relations, pushing the field toward greater accountability and measurable resultsCategory
Public Relations