Public Relations Practices
Name/Title
Public Relations PracticesEntry/Object ID
2025.11.4Secondary Title
Managerial Case Studies and ProblemsDescription
A public relations textbook including contributing authors (often associated with Allen H. Center) that uses real-life scenarios to teach core PR principles, addressing media relations, crisis management, ethics, and more.Context
The third edition of "Public Relations Practices" includes two first chapters that focus on providing groundwork and segments introducing the six chapters of cases dealing with prime publics have been updated to reflect changing emphases in the practice at the time of publication. The textbook also notes that the work-text aspect has expanded from 9 to 30 on-the-job problem situations.Category
Public Relations