Public Relations Practices: Case Studies

Book

-

Museum of Public Relations

Name/Title

Public Relations Practices: Case Studies

Description

Through real case studies, the book forces readers to analyze systemic crises, handle public fallout, and evaluate the ethical implications of communications campaigns. Center organizes the text around the four-step strategic management process: research, planning, action/communication, and evaluation (commonly known as the RACE formula).

Context

Center is an influential figure in public relations history, as a veteran corporate executive who served as the Vice President of Public Relations for Motorola, Center bridged the gap between corporate boardrooms and academia.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Allen H. Center

Publisher

Prentice-Hall

Place Published

City

Englewood Cliffs

State/Province

New Jersey

Country

United States

Continent

North America

Date Published

1975

Notes

Pages: 376

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 6, 2026