Public Relations Strategy
Name/Title
Public Relations StrategyDescription
Covers strategic and issues management, reputation, internal communication, and the impact of the internet, using international case studies to link theory to practice for students and professionals.Context
Sandra Oliver is a lecturer and researcher at Thames Valley University, London. This book is aimed at seasoned public relations practitioners and students. The book is divided into six key areas: the nature of PR as a strategic management, the professional role of PR within an organization, how organizations attain and maintain their reputation, the role of internal communication as a human resource strategy, how PR is integrated into marketing plans, and the effect of globalization and the internet on PR planning and control.Category
Public Relations