Public Relations, the Edward L. Bernayses and the American Scene: A Bibliography
Name/Title
Public Relations, the Edward L. Bernayses and the American Scene: A BibliographyTags
confirmed duplicateDescription
A comprehensive, annotated guide documenting the writings by and about the father of public relations, Edward L. Bernays.Context
This bibliography serves as a reference guide to understand the development of PR through Bernays' career, covering his work with his wife, Doris E. Fleischman.It highlights Bernays' role in shaping 20th-century American public opinion, often using techniques derived from psychology.Category
Bibliography, Public Relations