Public Relations: Theorie Und Systematik

Book

-

Museum of Public Relations

Name/Title

Public Relations: Theorie Und Systematik

Entry/Object ID

2017.09.26

Description

Helped formalize and legitimize public relations as a serious, scientifically grounded discipline in post-WWII West Germany. Introduced a framework that positioned public relations as an applied social science dedicated to managing corporate and institutional relationships.

Context

Dr. Hundhausen, recognized as an influential pioneer of German PR, used this text to move the field away from superficial propaganda or basic commercial press agentry.

Category

Public Relations

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Dr. Carl Hundhausen

Publisher

Walter de Gruyter & Co.

Place Published

City

Berlin

Country

Germany

Continent

Europe

Date Published

1969

ISBN

Archiv No. 7 50 06 92

Location

* Untyped Location

31 Millburn

General Notes

Note

Softcover; signed by the author

Created By

[email protected]

Create Date

January 2, 2020

Updated By

[email protected]

Update Date

August 11, 2026