Public Relations Writing

Name/Title

Public Relations Writing

Description

The book combines rhetorical theory with highly tactical writing exercises to train students in drafting media kits, news releases, speeches, and digital content.

Context

Established the baseline curriculum for PR writing across higher education, formalizing how generations of practitioners structure professional messages.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Doug Newsom

Editor

Bob Carrell

Publisher

Wadsworth Publishing Co.

Place Published

City

Belmont

State/Province

California

Country

United States

Continent

North America

Date Published

1991

ISBN

0-534-14388-1

Notes

Pages: 458

Create Date

October 7, 2022

Update Date

August 19, 2026