Publicity for Prestige and Profit
Name/Title
Publicity for Prestige and ProfitDescription
A book about publicity with an emphasis on quality of merchandise to be publicized and on strict adherence to the truth in talking about the product in 1950s America.Context
Howard Stephenson and Wesley Pratzner are both professors, public relations counselors and academics in the public relations and communications field. The authors place their emphasis on publicity as a basic component for effectiveness in their profession provides persuasive argument for the proper use of good publicity and the resulting prestige. This book is intended to be useful for students and practitioners alike in explaining how publicity are developed with effectiveness.Category
Public Relations