Publicity for Volunteers

Book

-

Museum of Public Relations

Name/Title

Publicity for Volunteers

Description

Guides non-profit organizations through the essentials of public relations.

Context

Bortin empowered localized volunteer groups to confidently navigate newspapers, radio stations, and television networks to secure free public attention by translating complex, corporate advertising strategies into a simple format for everyday citizens. This book helped democratize media literacy for grassroots organizations.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Virginia Bortin

Publisher

Walker and Company

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1981

ISBN

0-8027-7176-9

Notes

Pages: 159

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 7, 2026