Publicity Stunt
Name/Title
Publicity StuntSecondary Title
Great Staged Events That Made NewsDescription
Details memorable and often elaborate publicity stunts designed to generate news coverage.Context
Candice Jacobson Fuhrman is a public relations executive. Fuhrman defines publicity stunts as events staged specifically to attract media attention. The book compiles various staged events that successfully captured public and media attention, serving as a guide to the art of creating newsworthy publicity stunts.Category
Public Relations