Reaching for the Stars

Publication

-

Museum of Public Relations

Name/Title

Reaching for the Stars

Secondary Title

Perspectives on Integrating the Newset Generation of Top Talent Into PR and Communications

Description

A project dedicated to attracting younger generations to field of communications and public relations.

Context

The University of Georgia released an executive summary describing a project entitled "Reaching For The Stars", which is centered around recruiting new generations of leaders and developing the next generation of public relations practitioners. This project is focused on Millennials (due to time of publications) and their findings showed that Millennials are quickly changing the nature of communications as consumers and communicators through relationships, diversity, development and technology.

Category

Public Relations

Publication Details

Publication Type

Pamphlet

Publisher

Grady College of Journalism and Mass Communication at the university of Georgia

Location

* Untyped Location

18

Created By

[email protected]

Create Date

December 20, 2019

Updated By

[email protected]

Update Date

April 24, 2025