Ready, Set, Talk!
Name/Title
Ready, Set, Talk!Secondary Title
A Guide to Getting Your Message Heard by Millions..on Talk Radio, Talk Television, and Talk InternetDescription
A guide to help anyone develop a tlak media message, prepare a campaign, and roll it out. Includes real-life examples and anecdotes on how to - and how not to - execute a successful campaign.Context
Ellen Ratner demystifies the process of identifying and analyzing potential media targets and opportunities, and shows readers how to develop media events for maximum attention and continuing exposure on talk mediaCategory
Public Relations, Campaign Strategy