Rebuilding Brand America
Name/Title
Rebuilding Brand AmericaSecondary Title
What We Must Do To Restore Our Reputation And Safeguard The Future Of American Business AbroadDescription
A close look at anti-Americanism and how U.S. global companies can help rebuild America's reputation.Context
Dick Martin is an author and public relations expert. In "Rebuilding Brand America", Martin explores anti-American sentiment, starting from the U.S. colonial period to the latest advances made in mass media thus far. Throughout the book, Martin explains the perception of America around the world and how American cultural values differ from the rest of world.Category
Public Relations