Relações Püblicas: processo, funções, tecnologia e estratégias (Public Relations: process, functions, technology and strategies)

Book

-

Museum of Public Relations

Name/Title

Relações Püblicas: processo, funções, tecnologia e estratégias (Public Relations: process, functions, technology and strategies)

Description

Outlines PR as a rigorous, strategic management process essential for balancing corporate, institutional, and societal expectations.

Context

A foundational academic textbook in the Latin American communications landscape written by Fortes, a Brazilian scholar and professor.

Category

Diversity: Latinx

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Waldyr Gutierrez Fortes

Publisher

Câmara Brasiliero do Livro

Place Published

City

Sāo Paulo

Country

Brazil

Continent

South America

Date Published

2003

ISBN

85-323-0775-2

Notes

Pages: 394

General Notes

Note

Softcover

Created By

[email protected]

Create Date

December 15, 2020

Updated By

[email protected]

Update Date

August 10, 2026