Relaciones Públicas: Artesanía de una Profesion

Book

-

Museum of Public Relations

Name/Title

Relaciones Públicas: Artesanía de una Profesion

Entry/Object ID

2017.07.01

Description

The core philosophy of the book: public relations as a detailed, meticulous, and deeply human trade -- hence the use of the word "artesanía" (craftsmanship) in the title.

Context

Cappello is recognized as a pioneer for Latin American executives in the global corporate communications sector. He served as Senior Vice President of Corporate Relations and Marketing for ITT Corporation, and was the President and Partner of the renowned global PR agency Hill & Knowlton for Latin America. He later founded Contemporanea LLC, an international communications consulting firm based in New York.

Category

Diversity: Latinx

Acquisition

Accession

2017.07

Source or Donor

Juan Cappello

Acquisition Method

Gift

Source (if not Accessioned)

Juan Cappello

Notes

Date Acquired: Sept. 2017

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Juan C. Cappello

Publisher

Lambare

Place Published

City

Santiago

Country

Chile

Continent

South America

Date Published

1992

ISBN

956-7251-01-0

Created By

[email protected]

Create Date

February 13, 2020

Updated By

[email protected]

Update Date

July 29, 2026