Reputation Management: The Key to Successful Public Relations and Corporate Communication
Name/Title
Reputation Management: The Key to Successful Public Relations and Corporate CommunicationTags
possible duplicateDescription
Argues that reputation is a measurable, monitorable, and manageable corporate asset that most CEOs neglect.Context
Doorley, former head of corporate communications at Merck, created the first undergraduate and graduate courses specifically in reputation management at Rutgers (2003) and NYU (2007).Category
Public Relations