Selling the Great War: The Making of American Propaganda
Name/Title
Selling the Great War: The Making of American PropagandaDescription
Tells the story of journalist and Democratic Party activist George Creel, who brought modern marketing to American politics after being appointed to the Committee on Public Information, embedding reporters in government agencies, controlling information, planting stories, and building an army of public speakers and hundreds of reporters into a propaganda machine in American history.Context
Axelrod argues that reaching an understanding of the WWI propaganda program can shed light on more recent government persuasion campaigns.Category
Public Relations