Shifts in Public Relations
Name/Title
Shifts in Public RelationsSecondary Title
Bulletin of the Business Historical SocietyDescription
A book defining what public relations is and the role it plays within society at the time of publication.Context
N.S.B. Gras was a Harvard Business School professor who is known for developing business history as an academic discipline. In this book, Gras highlights the importance of learning that there is "good and bad" public relations and that needs to be learned before furthering the study and understanding of public relations.Category
Public Relations