Social Science in Public Relations
Name/Title
Social Science in Public RelationsEntry/Object ID
2025.11.2Secondary Title
A Survey and an Analysis of Social Science Literature Bearing Upon the Practice of Public Relations.Description
A foundational book that emphasized integrating sociology, psychology, and other social sciences to create a more rigorous, research-based approach to public relations.Context
Rex F. Harlow was a prolific author, editor, and educator who significantly shaped PR theory and practice. "Social Science in Public Relations" is intended as a practical working tool, a classroom text, or a library reference volume. Harlow stated the book is "purposely short" so that the reader is protected against a mass of technical material in arriving at important facts and implications bearing upon public relations.Category
Public Relations