Solving Public Relations Problems
Name/Title
Solving Public Relations ProblemsEntry/Object ID
2024.2.12Description
Analyzing problems in public relations and planning strategy and programs for solving such problems.Context
Verne Burnett was an author who wrote various books about the practice of public relation based off his experience as Director of Public Relations, a relatively new title in the industry at the time of publication. In this book, Burnett's goal is to explain the basic "formula" for seeking out the source of a complex problem and learning how to solve it. Burnett places a strong emphasis of "knowing oneself" as it is needed to understand other people.Category
Public Relations