Spin: How Politics Has the Power to Turn Marketing on Its Head

Book

-

Museum of Public Relations

Name/Title

Spin: How Politics Has the Power to Turn Marketing on Its Head

Entry/Object ID

2017.09.31

Description

An investigation of how the techniques of political strategists are being applied to the world of consumer marketing.

Context

Veroni is a leading marketing strategist and a consultant on brand positioning, marketing strategies, new product development, and advertising to a wide variety of clients across North America.

Category

Public Relations

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Clive Veroni

Publisher

House of Anansi Press

Date Published

2014

ISBN

LOC 2014938732

Location

* Untyped Location

31 Millburn

General Notes

Note

Softcover: Advance Reading Copy

Created By

[email protected]

Create Date

January 6, 2020

Updated By

[email protected]

Update Date

August 11, 2026