Sport Public Relations and Communications

Book

-

Museum of Public Relations

Name/Title

Sport Public Relations and Communications

Entry/Object ID

2017.09.08

Description

Explores the intersection of public relations and relationship management within the sports industry on a global scale.

Context

Addresses a developmental gap in traditional sports management: marketing principles often fail to capture the highly unique, emotional, and fan-driven nuances of the sports industry.

Category

Public Relations

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Maria Hopwood

Editor

Paul Kitchin, James Skinner

Edition

First Edition

Publisher

Elsevier

Date Published

2010

ISBN

978-1-85617-615-6

Location

* Untyped Location

31 Millburn

General Notes

Note

Softcover; handwritten letter to Ray Hiebert from Paul Kitchin, University of Ulster

Created By

[email protected]

Create Date

January 6, 2020

Updated By

[email protected]

Update Date

August 11, 2026