Steps Toward an Adequate U.S. Overseas Information Program
Name/Title
Steps Toward an Adequate U.S. Overseas Information ProgramSecondary Title
The Quarterly Review of Public RelationsDescription
An article written by Edward Bernays on how the United States can create an effective overseas information program.Context
Edward Bernays is primarily known as the father of public relations. In his 1956 article entitled "Steps Toward an Adequate U.S. Overseas Information Program", Bernays discusses the difficulties the United States was facing in terms of its overseas information program and how to establish ways it can effectively influence people's opinion and attitudes in support of the United States through planned distribution of facts and ideas.Category
Public Relations