Steve Hannagan: Prince of the Press Agents and Titans of Modern Public Relations

Book

-

Museum of Public Relations

Name/Title

Steve Hannagan: Prince of the Press Agents and Titans of Modern Public Relations

Description

A biography of press agent Steve Hannagan, who was behind publicity campaigns for notable companies like Coca-Cola, Union Pacific Railroad, and the 1940 presidential campaign.

Context

Hannagan developed, tested, and refined many of the press and publicity principles commonly used today.

Category

Biography

Acquisition

Source (if not Accessioned)

Michael K. Townsley

Notes

Date Acquired: 1/24/19

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Michael K. Townsley

Publisher

Dog Ear Publishing

Date Published

2018

ISBN

978-145756-570-0

General Notes

Note

Hardcover with sleeve

Created By

[email protected]

Create Date

November 7, 2019

Updated By

[email protected]

Update Date

August 3, 2026