StrADegy: Advertising in the Digital Age

Book

-

Museum of Public Relations

Name/Title

StrADegy: Advertising in the Digital Age

Entry/Object ID

2017.04.08

Description

Fredericks advocates for industries to engage and adapt to emerging digital technologies, or they risk falling behind competitors who embrace them.

Context

An early warning from inside the industry about the coming shift to programmatic, behavioral, and platform-independent digital advertising. Anticipated trends that reshaped the field.

Category

Advertising

Acquisition

Accession

2017.04

Source or Donor

Mark Weiner

Acquisition Method

Gift

Source (if not Accessioned)

Mark Weiner

Notes

Date Acquired: 7/13/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Steven J., Dr. Fredericks

Publisher

TNS Media Intelligence

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

2007

ISBN

0-9788630-0-3

General Notes

Note

1. Advertising media planning. 2. Advertising-Research.

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

July 31, 2026