Strategije Odnosa s Javnošću

Name/Title

Strategije Odnosa s Javnošću

Description

Public relations as an essential corporate governance function. How communication programs align directly with an organization's overall business objectives to protect reputation, add market value, and manage crisis scenarios.

Context

The strategic management of public relations in Croatia and the wider Western Balkan.

Category

Marketing

Acquisition

Source (if not Accessioned)

Jugo

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Damir Jugo

Publisher

Neveshi Marium

Place Published

Country

Serbia

Continent

Europe

Notes

Pages: 344

Location

* Untyped Location

bookshelf Millburn

General Notes

Note

"Public Relations Strategies," Serbian, softcover

Create Date

December 4, 2019

Update Date

August 13, 2026