Successful Public Relations Techniques
Name/Title
Successful Public Relations TechniquesSecondary Title
A short course for businessman, secretaries, civic leaders, students...Description
A practical, tactical blueprint designed to demystify advanced media strategies and promotional campaigning for independent business owners, community organizers, and early PR practitioners.Context
Written by the husband-and-wife consultant team of Ann and John Kadon, who argued that effective public relations is not reserved strictly for elite agencies with massive budgets. Instead, they framed public relations as a systematic, repeatable set of behavioral techniques that any organization can implement.Category
Public Relations