Takeover
Paperback Book
Name/Title
TakeoverEntry/Object ID
2014.07.08Description
The high-stakes, ruthless environment of late-1970s Wall Street, focusing on the tactical warfare, public relations manipulation, and media battles that accompany hostile corporate takeovers.Context
Schmertz was the VP of Pubic Affairs for Mobil Oil at the time of publication and draws on his own experience in corporate warfare.Category
Public Relations